Rebranding one of Norway's oldest programming companies

Kind has rebranded Argo, one of Norway's oldest programming companies, with roots dating back to 1996.

Argo is a digital supplier that delivers website programming, web shops and digital visibility. Argo is an all-in-one programming firm that helps its clients to exploit digital possibilities. It advises companies about how they can exploit the possibilities digital technology offers, and it delivers products and services that turn these possibilities into realties – including Argo's own publishing tool/CMS.

'Challenged'
Geir Myhre, Argo's Sales Manager, said: 'Argo has worked closely with Kind for several years. Through our experience with KIND, we have seen how extremely competent they are in design and how professional they are in their thinking, approach and implementation. From the outset of our collaboration, KIND has challenged us about how we are positioned in the market and about our visual profile.

'Proud'
'When the time came for rebranding, Kind was the natural choice for the job. This has resulted in a process whereby we have arrived at a shared view of what kind of company we want to be, what clients we want to serve and how we want to be perceived in the market. We now have a logo and a visual identity that we are very proud of and that will play an important role in the exciting times ahead, where we aim to grow organically and through strategic acquisitions.

'Strategic'
'We recommend Kind to other companies that want to use design and brand building as strategic tools.'