KIND has developed the brand identity for Aliva, a patented system that revolutionizes the treatment of severe dry mouth – a condition affecting millions of people worldwide. Dry mouth not only causes discomfort but also diminishes essential life experiences such as eating, speaking, and sleeping. As many as 22% of adults and 27% of people over 65 experience the effects of this condition.

Aliva introduces a world-first solution in dry mouth treatment. The system is designed for the continuous supply of water to the mouth, providing effective relief for dry mouth. The pump is portable and can adjust the flow rate to meet the individual needs of the user. This enables users to rediscover the joys of life – from better sleep and taste experiences to more comfortable social interactions.

In developing the brand, several strategic choices were made to create a product that communicates effectively while also appealing to users’ needs and emotions. A key decision was the combination of elements such as warm wood tones combined with light, hygienic colors. The wood adds warmth and a human dimension, contrasting beautifully with the blue and white shades, which signal freshness and cleanliness. This balance between warmth and the professional, health-focused aspect makes the product both accessible and reliable. Through a warm and friendly expression, we have created a strong connection between the product and the user, ensuring that using Aliva becomes a positive and natural part of their daily routines.

The name "Aliva" is derived from the word "alleviate," which means to relieve or reduce the intensity of something. It is also a play on the word "saliva." The logo is built using a modern grotesque typeface, incorporating a smile and a tube. The smile represents the relief the product offers and the positive impact it has on the user’s life. The tube is a direct association, communicating the medical purpose of the product in a friendly and approachable manner.