Rebranding a titan of Norwegian steel

Alsaker, founded in 1899, is one of Norway's leading steel manufacturers.

Branding / Visual identity

  • Brief / Analysis
  • Strategic counseling
  • Concept development
  • Design
  • Implementation
  • Evaluation / Achievements

Over the years, Alsaker has been called on to lend its expertise to some of the most exciting and innovative building projects in Norway. 

As part of a repositioning of this iconic company in the steel industry, Kind was chosen to rebrand this long-standing and trusted name.

Kind's focus has been to play on Alsaker’s (literally) strong foundations, its professional expertise and rich history. Alsaker specialises in steel load-bearing structures and manufactures frameworks, pillars and girders. It delivers everything from individual structures to complete industrial buildings. Its products are subject to the most stringent controls as regards quality and precision, both in manufacture and assembly. For Alsaker and its customers, quality is everything.

1 V2
4 V2
5 V2
3 V2
6 V2
7 V2
8 V2
10 V2
9 V2
11 V2
12 V2
21 V2
20 V2
15 V2
16 V2
18 V2
19 V2

More work