Branding the protein water that's a real source of energy

Kind has created the branding and visual identity for an exciting new player on the bottled water market.

Kilde, which is Norwegian for 'Source', is a range of protein waters for active people on the go.

The concept behind the brand is that it will largely appeal to young people who want a refreshing, protein-laden alternative to the usual bottled exercise drinks, as well as the more conventional bottled waters.

Kilde is a healthier alternative to many sugar-rich drinks, and really taps into the booming trend for protein supplements.

'Appeal'
Thomas Danielsen, PR & Marketing Consultant at Kind, managed this project. He said: 'This was a great project to work on, devising an identity and overall branding for a uniquely Norwegian product in what is highly competitive global market.

'Working closely with the client, we focused strongly on the target audience of young, style conscious and health conscious people who take their physical wellbeing seriously. That said, the product has great crossover appeal to those who just want a refreshing, great-tasting drink with added energy and proteins.

'We very much look forward to continuing our collaboration further with Kilde in the future.'