LG Harris

A stroke of genius for the UK leader in paintbrushes

Norwegian launch campaign for an iconic British brand


  • Brief / Analysis
  • Strategic counseling
  • Concept development
  • Design
  • Implementation
  • Evaluation / Achievements

When LG Harris - the UK’s No 1 brand in paint brushes was introducing its quality products into Norway, the venerable British company chose Kind to come up with the idea, and develop the concept and visualisations for, the launch campaign.

Harris has been at the cutting-edge of product design since it was established in the UK in 1928. Now, more than 80 years later, that passion for innovation can be seen in every one of its brushes, rollers and tools.

By Royal Appointment
In 1961, the company was awarded the Royal Warrant by Her Majesty Queen Elizabeth II, as the preferred manufacturer of paint brushes and decorating tools to the Royal household. To this day, Harris still holds the Royal Warrant, demonstrating true product excellence. Furthermore, Harris products come with a Lifetime Guarantee, underlining their quality credentials and ensuring that a professional finish and better performance can be enjoyed for generations to come. 

In addition to the UK, Harris has also sold products to more than 50 countries worldwide.

Harris has a vast range of products to suit the needs of both DIY enthusiasts and professional decorators.

'We are very proud to have been chosen by such a big international company in keen competition with other skilled agencies to develop these campaigns for Harris. Harris has been a pleasure to work with and we are looking forward to continuing our collaboration.'

Tom Emil Olsen CEO / Creative Director, Kind
Harr 1
Meet Harris Poster
Harr 3
Harr 5
Harr 2
Harr Final
Doc Harris1
Doc Harris2
Doc Harris4
Doc Harris6
Doc Harris7
Doc Harris5

More work