Branding a video-streaming sensation

Kind has developed a visual identity and app design, plus TV advertisements, for Lavo, theworld’s first vertical TV Channel.

‘Action by interaction’
The future is here and it´s interactive. Communication is no longer about information. Its about interaction. Lavo removes the distance between sender and receiver. The world is digital. The world is vertical. Kind and Lavo presents the Worlds first vertical TV Channel.

Lavo’s home to the wildest video challenges - subscribers can create their own or discover what’s trending and get involved themselves, together with their friends. As a sponsor of hit Norwegian television show, Paradise Hotel, Lavo has gained particular exposure among its young target audience. 

'Success'
CEO of Lavo, TR Sokki, said: 'When developing the project, it has been important to give the idea a local grounding, and to find the very best people we could work with. Kind was chosen as our partner at an early stage of the project, and they have helped to develop the idea, identity and profile. It has been decisive for the project's success to work with an agency that isn't afraid to challenge our ideas, our thinking and our goals.

'Exciting'
'Kind has demonstrated a professionalism and a creative approach to important business processes that is very un-Norwegian, exciting and, not least, very rewarding for the Lavo team. Even though Lavo only consists of a small team, we have been given a lot of attention and have been followed up in an exemplary way. Kind has not taken any shortcuts, something we really set great store by, and we would like to thank them in particular for their prompt and systematic follow-up during all stages of the project. 

'Extraordinary'
'We thank the Kind team for the extraordinary effort they have put in, and for the high standard of everything they have delivered. We are very proud to have Kind on our team.'