Branding one of Norway's fastest growing companies

A member of Norway’s national culinary team and three of his friends are behind one of Norway’s most ambitious and fastest-growing companies. Kind are delighted to be managing the communication and brand marketing for Adams Matkasse ('Adam’s Foodbox').

Adam Bjerck has won several international awards for his visionary cooking. He keeps a strong focus on nutrition and healthy food, which is reflected in the food boxes the company delivers. The Adams Matkasse online shop opened in February last year and it recorded a turnover for the year of NOK 7.8 million. The company has seen fantastic growth this year.

'Extremely thorough'
CEO Lasse Smedsvig said: ‘We have been extremely thorough when selecting a new agency to rebrand our visual profile and message, and we felt very comfortable about choosing Kind. They understood our down-to-earth approach to our products and marketing and managed to really capture the essence of our message.'

'The right choice'
'There is no doubt that Kind was the right choice for us now that we are set to become a national brand name.’

Inspiring families to eat good and healthy food and saving time where it is most needed – that’s the idea behind Adams Matkasse. Adams Matkasse delivers groceries to your front door together with a dinner menu for the whole week. You can order boxes for two or four people, or for families with children, and you can choose whether you want three or five dinners delivered.

Adams Matkasse was started by entrepreneurs Mats Wickman, Lasse Smedsvig, Harald Reigstad Aalvik and Adam Bjerck. Linas Matkasse, Sweden’s leading home food delivery company, is now among its owners. The Swedes now own more than half of the Norwegian company, while the founders own the rest.

‘We have grown extremely quickly. Our goal this year is a turnover of NOK 100 million, and we expect a turnover of NOK 150 million in the next 12 months,’ added Mr Smedsvig.