Branding Norway's largest gutter company

Norway’s leading manufacturer of complete gutter systems has been given an exciting, new visual identity.

While staying respectful to the 60-year history of Grøvik Verk, Kind has overhauled and is now managing its visual identity.

Large project
This is a large project for a true Norwegian success story, that includes communication management, concept development, design and implementation across many different channels.

Unique in the industry
Grøvik Verk is Norway’s only producer of aluminium gutters. The company was formed in 1956 and currently has distributors in seven European countries. This has been an extensive project and several implementations have been developed, including a new website, webshop and a special product configurator. A new product catalogue has also been created.

'Incredibly good ideas'
Kåre Liadal Jr., CEO, said: 'I have collaborated with the Creative Director Tom Emil Olsen at Kind for almost 15 years now. He is a creative type who works both systematically and in a structured way. He comes up with incredibly good ideas, and we are always able to come up with a solution that we are both happy with.

'We have received a lot of praise for the branding and concept development Tom and his team has been responsible for. I have chosen to follow him ever since 1998 because I find our collaboration really fruitful, and because he delivers good creative quality in everything he does.'

All of the elements in Kind’s visual identity reflect the quality, innovation and tradition that lie at the core of Grøvik Verk. The company is the very definition of an industrial success story, a story that we aim to build on in the future.