Branding Norway's hottest coffee roastery

Kind has created the branding and visual identity for Jacu Coffee Roastery - an exciting, high-quality coffee company headquarted in Norway.

The Jacu bird, which lives in South America, is known for something quite extraordinary. It flies from coffee plantation to coffee plantation, picking and eating the tastiest coffee cherries. The fruit makes its way through the bird’s digestive system, and the seeds of the fruit - coffee beans - come out perfectly processed. 

Exclusive
These coffee beans are among the most exclusive in the world. This story inspired us, and the bird lent its name to the new micro-roastery in Ålesund, Norway.



Jacu Coffee Roastery was established in 2011. Like the jacu bird, they pick and roast only the best beans. They look for great plantations, optimal processing, and the roasting profiles that will make the most out of each bean. They work with passion, patience, and without compromise.



Our CEO and Creative Director Tom Emil Olsen has developed Jacu's visual identity and collaborated with the company's foundation. He is now mangaging the brand along with the team at Kind.

'Pure genius'
Anne Birte Hanken, CEO & Founder of Jacu Coffee Roastery, said of her company's collaboration with Kind: 'A world-class branding agency. After our cooperation on the branding of our product, we are very satisfied. The product gets attention from all over the globe. Kind's work contains incredibly high aesthetic quality and are pure genius.'