Branding / Visual identity
7 Fjell is a craft brewery combining a fundamental passion for great beer with decades of experience from the industry.
Their brewmaster is Norway's 'grand old man of brewing' – and several times Norwegian homebrewing champion – Gahr Smith-Gahrsen. 7 Fjells goal is to produce classic, yet innovative beer that will put them on the international beer map.
Inspiration
The techniques and ingredients used in England in the 18th and 19th century have been a great source of inspiration for the young brewery. 7 Fjell Brewery want to respect these traditions, yet still try to think in new ways and push the boundaries of brewing further. With less mass-production comes more taste and passion.
Concept
Kind has been responsible for the communication strategy, concept development and the overall branding for the ambitious brewery. '7 Fjell' means seven mountains in Norwegian and refers to the history of the city of Bergen, described as 'the city between the seven mountains'. Every beer tells its own story linked to local places and stories.
'Easy decision'
CEO of 7 Fjell, Jens Eikeset, said: '7 Fjell Brewery focuses on quality at every stage. We leave nothing to chance, especially as regards building our brand. Choosing Kind was an easy decision to make.
'Impressive'
'Kind has an impressive list of achievements, and their focus on visual and emotional brand building is a perfect match for us. With Kind, we knew that our brand would be in safe hands, and that we could focus on what we like best - making great beer.
'Very happy'
'We are very happy with the chemistry between us, the work process, and, not least, the result – our new identity. Kind has also come up with some extremely exciting concepts that are currently under development. We are looking forward to our further collaboration.'
'With Kind, we knew that our brand would be in safe hands, and that we could focus on what we like best - making great beer. We are very happy with the chemistry between us, the work process, and, not least, the result – our new identity.'
Jens Eikeset CEO, 7 Fjell Brewery
“I didn’t buy the brewery, I bought the brand.”
Herman Friele Main shareholder and investor
Illustration series
Frode Øverli’s characteristic illustrations has managed to bring out the different beer’s own character and personality with his incredibly characteristic line. We wanted the illustration to appear timeless and exclusive from a distance, but exciting and authentic on closer inspection. Just like Bergen – scenic and beautiful at first glance, down-to-earth and authentic on closer inspection.
Branded for life
The brand has amassed an enormous following. Literally, hundreds of people are branded for life, as the 7 Fjell logo is a very popular tattoo subject.
