Branding Bergen's first microbrewery bar

A craft-beer trend is sweeping the world at the moment. The trend started in the USA more than 10 years ago – the idea of brewing craft beer based on small-scale production. This trend has exploded in recent years. A distinction is drawn between full-scale breweries and pub breweries.

'Togetherness'
UNA Brewery & Kitchen is a brewery bar that aims to build on this trend. Locally made beer and food in perfect harmony, with the focus on good local ingredients. The logo is designed as an ambigram. The name Una comes from Latin. It means 'together' or 'in one'. Togetherness is the essence of the concept. Good beer is best enjoyed in good company and at Una you will find craft beer from all over the world under the same roof.

Kind have also developed the restaurant part, which will be branded using the same identity and be based on the same concept. Steinar Knutsen, founder of Una, said: 'It has been exciting working with Kind on the total marketing concept for our new concept, Una Brewery & Kitchen. Una is something new on the restaurant scene in Bergen. Given the great diversity of restaurants out there and the increasing competition, it was important for us to stand out from the crowd.

'Innovative'
Kind has risen to this challenge in an excellent way. The choice of name and logo and the graphic profile all underpin the industrial feel we were looking for. And it has all been done in a modern and stylish way. We chose Kind because they represent smart, innovative and creative brand building.'