Branding an innovator with global ambitions

With Uninite’s digital platform, you can find your ideal roommates and the perfect home for you all to live in – anywhere in the world.

Uninite’s business philosophy is about uniting people in the real world – there’s no ‘shares’ or ‘likes’ in its social network of real interaction. Uninite is changing the way people cohabit, with an identity and overall branding created by Kind.

Flexible
People are moving more, both within countries and across borders. Uninite knows that, in general, we want to rent more, be more flexible and live with like-minded people who share the same values we do.

Uninite brings tenants together, based on shared characteristics, personality traits and interests. Landlords can also publish their properties on the service, meaning tenants can not only enjoy discovering their perfect roommates, they can enjoy choosing from a host of ‘perfect properties’ selected specifically for them by Uninite.

'Big international ambitions'
Christian Wierød, Uninite’s CEO, said: ‘We have big international ambitions for our company. If we are to achieve our ambitions, we have to cooperate with people who are the best in all areas. KIND has a fantastic reputation in the world of branding, and they haven't disappointed us.

‘Kind’s work process was unique, unlike anything else we have experienced. Through its analytical and creative processes, Kind developed our new visual and emotional brand. Kind has created a 'lovemark' and effective market communication for Uninite. They have given us important support in our business development and market positioning. In my opinion, Kind is a world-class agency.’