Branding a sensation in hair styling

Cutters is the name of a new chain of hairdressers with big international ambitions and a unique concept: efficiency, quality and price.

‘Efficiency’ because a haircut only takes 15 minutes, ‘quality’ because they have some of the best hairdressers in the business and a ‘price’ that is fixed regardless of gender and type of cut. Kind is proud to have created the design and overall branding of this new force in hairdressing.

'Most profitable'
Cutters does not offer services such as hair washing, head massages, hair dyeing or highlights, but focuses on what it is best at: cutting and simple styling. At Cutters, you always know what you will get and what you pay for. It’s a business model that really works: Cutters in Oslo City shopping centre is Norway’s most profitable hairdressing salon.

CEO Kristian Hauge Solheim said: ‘Ever since we started Cutters, our goal has been to revolutionise the hairdressing business, not just in Norway, but internationally as well. To achieve this goal, we knew that we would have to find the right partner to work with on brand building, visual profile and style. Kind was therefore an easy choice.

'Unique'
'From the outset, we’ve known that they have a unique ability to think outside the box. Not only have they created a stylish and consistent visual identity, they have also come up with practical solutions that make things easier for all our guests. Few, if any, agencies can match Kind.’