A strong brand for a construction industry pioneer

Kind has developed a visual identity and brand strategy for innovation company Wik Gruppen and its new product Liftroller® – already revolutionising onsite logistics and lifting in the building industry. 

Wik Gruppen develops solutions and products to solve everyday worksite challenges in the construction industry. 

'Ground breaking'
The company’s first ground-breaking product is the lifting system Liftroller®. Construction workers face many HSE challenges every day, one of the main ones being transporting mate- rials up to the floor where they will be used. 

One of the methods used today is to suspend loads from straps outside a window opening, while the planks are pulled inside one at a time. This is risky, time-consuming and requires a lot of effort. Liftroller® is a mobile landing platform that can be fitted in window openings without damaging the building. 

This enables the crane operator to put the load down on the protruding rollerbed, while the workers can haul in whole packages of materials without having to split them up. This means that workers do not have to lean out a window to receive loads, or even lift them in the first place. This will make life safer, simpler and more efficient for construction workers. 

'Acclaim'
Following systematic testing and analysis of several prototypes, Liftroller® was launched to great acclaim. With its innovative functions, it meets a pressing need in the building industry. 

The company received financial support for its product from Innovation Norway, and it has been granted patent rights for Liftroller® in 11 different countries. In December 2014, the company was awarded Hordaland County Authority’s ‘Inventor Prize’, and Liftroller® was acclaimed for its creativity, innovation and value creation.

'Proud'
CEO Ole Ivar Wik said: ‘Several sources recommended that I contact Kind when I was looking for a branding agency. I now understand why. It is important not to underestimate the importance of a company’s brand. In just a short space of time, the team at Kind have transformed my input and wishes into a company profile and brand strategy I am really proud of. 

'At their head office at Bryggen in Bergen, you always feel welcome and that you are looked after and taken seriously. Kind'’s combination of creativity and skill means that I would not hesitate to recommend them. 

‘I am happy that we chose Kind and I am proud to be part of their impressive portfolio.’