There's something about Oss

Our goal was to bottle the Scandinavian spirit. Kind has developed the name, visual identity, storytelling, package design and overall branding for Oss - an ambitious company that aims to challenge the major vodka and aquavit companies worldwide.

Cheers for Oss – There is something slightly mystical and secretive about Scandinavians. While often regarded as reserved and cold by the outside world, behind this perceived icy facade, they are warm and colourful people; you just need to get to know them. Oss Aquavit reflects the part of the Norwegian mentality that is hidden from view: the colourful, sweet and playful side.

Cheers for the water of life – ‘The word ‘Aquavit’ comes from the Latin ‘aqua vitae’, which means the water of life.

Cheers for the 'coconuts' – Where many of the peoples of the world are like peaches – open and welcoming on the outside, but perhaps a bit difficult to really get to know – most Scandinavians are more like a coconut – cold and hard on the outside, but very soft and sweet inside. Oss Aquavit reflects the part of the Norwegian mentality that is hidden from view, the colourful, sweet and playful side.

Cheers for the past – Aquavit is the national spirit of the Nordic countries and it has been enjoyed for generation after generation. Traditional aquavit is often served neat or together with beer. If drunk neat, it is often served with traditional food that has been smoked, salted or cured, such as the traditional Christmas dinner. Aquavit is served in small tulip-shaped glasses. Some people prefer their aquavit well-chilled, which takes some of the edge off the taste.

Cheers for the future – While the production of Oss Aquavit is based on the old traditions, it is colourless, and fresh fruit and berries from the best Norwegian fruit farms are added. This gives the aquavit a deliciously refreshing and modern taste. It is excellent to drink all year round – as an aperitif, in mixed drinks or just neat as a shot. We call it: Oss 'the new aquavit'

Cheers for Kind – ‘Cheers for Kind, a branding agency that delivers every time. With the identity they have come up with for Oss, they have managed to capture the essence of the Scandinavian spirit and created a unique corporate identity and storytelling that hits both us and our target audience right in the heart. World-class branding.’ says Hans Petter Eikeland, Co-founder of Oss Craft Distillery.