Luxury packaging for Norway's top prawn exporter

Kind has developed packaging for Coldwater Prawns of Norway that is attracting worldwide attention. 

This pure product has reached new heights, and it is now distributed in exclusive shopping centres all over the world. Shopping centres in Dubai, the UK and Poland are the first to sell the product, which has already attracted interest from international TV companies and magazines.

Exclusive
The Norwegian prawn, Pandalus borealis, is one of the purest and healthiest products in the world. Coldwater Prawns of Norway has now developed a packaging that at last does the product justice. The package is designed by Kind, and the product will be distributed in this new packaging to exclusive shopping centres worldwide.

Luxury
The prawns that are used in this special, luxury edition are from specially selected fishing grounds north of Svalbard. The prawns are caught in the winter months of January and February at depths of 650-750 metres, at the very edge of the ice in the cleanest and most crystal clear waters on the planet. Fishing in these waters is very challenging because the air temperature can sink to minus 40–45 degrees Celsius.