Coldwater Prawns of Norway

Branding Norway's largest coldwater prawns business

Coldwater Prawns of Norway are a market leader, with their overall branding and visual identity created by Kind.


  • Brief / Analysis
  • Strategic counseling
  • Concept development
  • Design
  • Implementation
  • Evaluation / Achievements

Three former competitors with vast experience of prawn fishing teamed up in 2008 to form Coldwater Prawns of Norway, a joint sales and marketing company.

Now, not so many years later, they are Norway’s largest sales company for Norwegian-caught prawns and one of Norway’s fastest growing companies. Since they were founded in 2007/2008, the company has increased its market share of Norwegian-caught coldwater prawns from just under 45% to more than 90% today.

Norway's biggest
During the years the company has been in operation, CPN has become Norway’s biggest sales company for Norwegian-caught prawns. In 2011, the company started its own production company in Senjahopen, Norway. CPN’s operating revenues increased from NOK 15 million in its first year of operation in 2008 to an estimated turnover of NOK 430 million in 2014. Kind manages the overall visual and emotional branding for Norway's largest sales company for Norwegian-caught coldwater prawns. Our CEO and Creative director Tom Emil Olsen has been working with the company since its foundation in 2008.

Company of the Year, 2014
In 2014 CPN was awarded 'Company of the Year' by Innovation Norway. The jury's statement: 'Company of the Year goes to a company that has succeeded in creating lasting and profitable growth. They have customer needs as a guiding principle in their business. The company has systematically and purposefully acquired knowledge of markets. They have shown an outstanding ability to quickly apply this knowledge in an innovative way, and has created a strong and attractive international brand.'

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'Coldwater Prawns of Norway has experienced tremendous growth since its inception and has gone from an initial annual turnover of NOK 15 million to estimated NOK 430 million in 2014. Its market share of Norwegian caught prawns has gone from approx. 45% initially to almost 90% today. In 2014 we were Awarded “Company of the Year” in Norway by Innovation Norway.

'We have worked closely with Kind’s CEO/Creative Director since our establishment. The cooperation has been excellent and we have chosen to follow him into his commitment with Kind, where he and his team are managing our future brand development.'

Knut Helge Vestre CEO, Coldwater Prawns of Norway
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