Branding an oil-industry innovator

Kind created the overall branding and corporate identity of Enhanced Drilling in 2014.

The company, which has its global headquarters just outside Bergen, Norway, needed to rebrand following a demerger from the AGR Group in 2013.

Pioneer
From risk-reduction technologies to environmentally beneficial systems, Enhanced Drilling has been a pioneer in creating cost-effective, benefit-enhancing solutions to some of the offshore industry’s biggest challenges. Their track record in the field is enviable, with 600 wells surpassed for their RMR® and CTS technologies. Around the world, Enhanced Drilling’s solutions have been enabling some of the most respected operators in the industry to drill with confidence, stay on schedule and create new drilling opportunities - cost effectively.

Andrés Escalante, Sales and Business Development Manager at Enhanced Drilling, said: 'When we first floated the idea of rebranding the company, we thought picking the right branding bureau might be something of a challenge. Thankfully, it couldn't have been easier.

'It was apparent right from the initial meeting with Kind that their approach was different, the examples of their work even more so. It is important to us that Enhanced Drilling stands out in the marketplace with a look and message that is uniquely ours. Kind enabled us to realise this aim.

'The industry in which we operate is one of the most demanding in existence; Kind's emotive branding communicates our reliability, innovation and adherence to quality superbly.'

Next generation
It’s not just about today but tomorrow too; with constant development of new technology, Enhanced Drilling is leading the way when it comes to next-generation drilling solutions that deliver enhanced safety, reliability, cost effectiveness and environmental benefits.

Enhanced Drilling has also conducted successful operations using its game-changing managed pressure drilling (MPD) system, EC-Drill®.

Initially, a pilot project was conducted in conjunction with Statoil, on the Troll Field on the Norwegian Continental Shelf. It tested the system and service to Statoil’s exacting standards, and followed a USD-20 million development contract between the two companies as technology partners.

Enhanced Drilling supplies innovative technical solutions and services to the global offshore industry. It has offices and facilities in Norway, Australia, Malaysia, Azerbaijan, Brazil, Canada, the UK and the USA.