The emotional KIND

We call what we do Emotional Branding. We believe in unique, differentiated brands. We believe in brands that tell a story and convey a message, brands that appeal just as much to the heart as they do to the intellect. We are experts in finding the sweet spot between a brand's 'look' and its 'soul'.

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The concept of Emotional Branding
We aim to build a strong, emotional connection between a brand and its customers. It focuses on creating an emotional bond by evoking feelings such as trust, love, joy, and nostalgia, and using these emotions to differentiate the brand from its competitors. The goal of emotional branding is to make the customer feel a deep personal connection to the brand, leading to increased customer loyalty and advocacy.

We strongly focus on a brand's emotional aspects - the rational USPs (Unique Selling Points), but more importantly the ESPs (Emotional Selling Points). For us, it’s not only important to define the visual aspects - the trademarks - but also the very soul of the company. This is how successful brands are built.

The future of branding is clear - only brands that engage emotionally will thrive. That's why we create unique brands and campaigns that move people.

We call what we do 'Emotional Branding'. For us, it’s about finding the sweet spot between brand expression and brand emotion - resulting in a single, distinctive idea that's unique to you. Only when these elements perfectly combine will you get a truly strong brand that grabs people’s attention - and then keeps them engaged. 'Understanding' is why we deliver brands that engage emotionally, brands that tell a story and convey a message. Kind's professional understanding has been accumulated over several decades working at the highest levels in design, advertising and communications.

We know that successful brands appeal to the heart as much as they do to the intellect.

Below you'll find more details of how our numerous areas of expertise will benefit your business.

Emotional Branding

We aim to develop strong brands that appeal directly to a consumer's emotional state needs and aspirations.

Value Sharing

You buy products and services from people and businesses that share similar values.

Brand Insight

Insight is crucial to develop strong and impactful brands. Corporate culture, target audience and market insight.

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Brand Positioning

We are working together with our clients to develop effective positioning strategies. Defining the brand's "why", mission, vision, values, market role, personality and perceived image.

Brand Differensiation

How to distinguish ourselves from our competitors, while retaining our personality? Detecting our client's Points of Parity, USPs and most importantly, their ESPs.

Unify, Simplify and Amplify

We work actively to unify the organisation in words, actions and expression. Simplifying the communication to amplify the message.