The concept of Conceptual Branding
We have a strong focus on the emotional aspects of a brand - the USPs (Unique Selling Points), the ESPs (Emotional Selling Points), the 'x-factor' and storytelling. For us, it’s not only important to define the visual aspects - the trademarks - but also the very soul of the company. This is how successful brands are built.
The future of branding is clear - only brands that engage emotionally will thrive. That's why we create unique brands and campaigns that move people.
We call what we do 'Conceptual Branding'. For us it’s about finding the sweet spot between brand expression and brand emotion - resulting in a single, distinctive idea that's unique to you. Only when these elements perfectly combine will you get a truly strong brand that grabs people’s attention - and then keeps them engaged. 'Understanding' is why we deliver brands that engage emotionally, brands that tell a story and convey a message. Kind's professional understanding has been accumulated over several decades working at the highest levels in design, advertising and communications.
We know that successful brands appeal to the heart as much as they do to the intellect.
Below you'll find more details of how our numerous areas of expertise will benefit your business.