Brewing sensations 7 Fjell choose Kind
When 7 Fjell Bryggeri (the 'seven mountains brewery') wanted to revitalise old craft brewing traditions in Bergen, Norway's second city, it chose Kind as its branding agency.
7 Fjell Brewery focuses on quality at every stage. We leave nothing to chance, especially as regards building our brand. Choosing Kind was an easy decision to make. Kind has an impressive list of achievements, and their focus on visual and emotional brand building is a perfect match for us.
Jens Eikeset CEO, 7 Fjell Brewery
Kind has been responsible for the communication strategy, concept development and branding for the new company, and it is now continuing with development of the launch. The test beer has already been launched on the market, and it more than meets the sky-high expectations.
The duo behind the brewery have impressive backgrounds. Jens Eikeset, a veteran from the licensed trade industry, and the grand old man of Norwegian craft beer, Gahr Smith-Gahrsen.
When Gahr was nominated for the Norwegian brewers' association's 'beer hound of the year' award, one of the reasons was that he is 'one of the founding fathers of the Norwegian beer revolution'. Smith-Gahrsen has been Norwegian beer brewing champion several times, and he frequently serves as a test person on tasting panels and expert panels. He is also a very popular speaker on the subject of beer brewing. He is passionate about his trade and can talk for hours if you ask him to describe the different types of beer he produces. Jens is an economist who has worked in the licensed trade industry for the past 12 years. Co-founders Steinar Knutsen and Morten Dale are also on board as owners and board members.
7 Fjell has set high goals for itself and, in addition to creating enthusiasm in their home town, they aim to reach beer enthusiasts all over the world.
7 Fjell CEO Jens Eikeset said: ‘7 Fjell Brewery focuses on quality at every stage. We leave nothing to chance, especially as regards building our brand. Choosing Kind was an easy decision to make. Kind has an impressive list of achievements, and their focus on visual and emotional brand building is a perfect match for us.
'With KIND, we knew that our brand would be in safe hands, and that we could focus on what we like best, namely making good beer. We are very happy with the chemistry between us, the work process, and, not least, the result – our new identity. Kind has also come up with some extremely exciting concepts that are currently under development. We are looking forward to our further collaboration.'
