Exclusive packaging for high-end prawns

Coldwater Prawns of Norway is now launching its exclusive prawns in premium packs. The new packaging is intended for the most discerning market segment worldwide. The aim is to give food lovers a little taste of one of the finest of all seafood delicacies.

Kind has developed packaging for Coldwater Prawns of Norway that is attracting worldwide attention. This pure product has reached new heights, and it is now distributed in exclusive shopping centres all over the world. Shopping centres in Dubai, the UK and Poland are the first to sell the product, which has already attracted interest from international TV companies and magazines.

The Norwegian coldwater prawn, Pandalus borealis, is one of the purest and healthiest products in the world. Coldwater Prawns of Norway has now developed packaging that  does this exceptional product justice. The packaging is designed by Kind, and the product will be distributed in this new packaging to exclusive shopping centres worldwide.

The prawns that are used in this special, luxury edition are from specially selected fishing grounds north of Svalbard. The prawns are caught in the winter months of January and February at depths of 650-750 metres, at the very edge of the ice in the cleanest and most crystal clear waters on the planet. Fishing in these waters is very challenging because the air temperature can sink to minus 40–45 degrees Celsius.

This almost untouched area requires advanced fishing using specialised equipment to bring these exquisite prawns up to the surface. The boats are specially equipped for this type of fishing and they are the only vessels that fish in this area. The unique climate means that the prawns from this area are of unparalleled quality in terms of purity, colour, consistency, sweetness and taste.

Once peeled, the prawns are packed by hand and delivered in Kind's exclusive packaging.

Coldwater Prawns of Norway is a supplier of prawns from ocean to table, and it is the only supplier in the world that delivers 100% Norwegian cooked and peeled prawns (IQF). The company also supplies cooked prawns in their shells, fresh prawns in brine and raw prawns. Coldwater Prawns of Norway has a strong focus on sustainability, and it is accredited to MSC and Friends of the Sea, and is Krav-certified.

Coldwater Prawns of Norway is one of Norway’s fastest growing companies. Under the leadership of CEO Knut Helge Vestre, the company has experienced tremendous growth since its inception and until today. Coldwater Prawns of Norway was recently ranked Gazelle Company of the Year in its region and was awarded fourth place in the national ranking.

‘We are proud of both our product and our market development, and will continue to deliver pure gourmet food straight from the Arctic,’ says Knut Helge.