White Rabbit Main
White Rabbit

Branding the game-changer of movies

Kind has branded White Rabbit - a new international venture challenging major corporate film-streaming companies, while at the same time fighting the pirate industry.

Kind is the top agency in Scandinavia, because they are able to capture the essence of the brands they are working with in a very clear and precise way and communicate that with a clear message to a wide audience in an elegant way.

Alan Milligan CEO and Founder, White Rabbit

White Rabbit's international venture will challenge the major corporate film streaming companies, while at the same time fighting the pirate industry. With full transparency around financial distribution, and more money back to those who actually produce the movies, White Rabbit takes on both the role as the challenger, the rebel and the responsible hero in the future marketplace.

Kind has created the identity and overall branding for White Rabbit - a company set to revolutionise how the world streams movies and series.

White Rabbit is a browser plug-in that enables people to pay for content from any movie streaming site they wish to use. For the viewer, this means an end to multiple subscriptions, more choice and better quality - all legal and transparent. For the film industry, it means they get a fair cut.

'The next level'
Founder and CEO of White Rabbit, Alan R. Milligan, said of his decision to choose Kind to build the White Rabbit brand: 'I spent an hour or so looking at Kind's work for their clients. Not only do Kind 'get' their customers, but they bring brands up to the next level. One glance at a Kind client's brand and you know who you're dealing with.'

White Rabbit has attracted international attention for its innovative business model, and Alan has leveraged on his reputation in the global film industry, gaining the support of major film studios.


Founder, CEO and Creative Director of Kind, Tom Emil Olsen, said: 'White Rabbit clearly has a disruptive product - for us, it was important to emphasise the company's role as a 'responsible rebel', challenging the accepted way of doing things. The result is a suitably edgy identity, which targets film fans and conveys the sense that White Rabbit is here to shake things up for the better.'

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