Siste Sang

Branding the future hops of Oslo

Kind has been responsible for the overall branding and communication of the 'foaming pride of Oslo', Siste Sang.

Siste Sang (which means 'last song' in English) is inspired by the story behind Norway's capital city - also known as 'The Tiger Town'. In the poem 'Siste sang' by Bjørnstjerne Bjørnsson from 1870, the expression 'Tiger Town' was used for the first time. The term relates to a fight between a tiger and a horse, set up to amuse the local people of Oslo. It was a long struggle with no winner, something that was felt to describe the working class at the time.

Siste Sang is a craft beer and a tribute to the working class - they can share a last song before the party ends, or a last song at the funeral to celebrate a life's ending - a 'gravøl', or 'grave beer'.

American Filmmaker Will Campbell joins KIND

As KIND continues to grow, we are thrilled to welcome Will Campbell, a highly experienced filmmaker and photographer, to our expanding team. With an impressive career collaborating with major international brands like HBO, Colorado Tourism, Wrangler, and SolidWorks, Will brings extensive expertise to enhance KIND’s brand-building efforts.
KIND named ‘Global Agency of the Year’ at The World Brand Design Society Awards for the fourth year running.

For the fourth year running, the World Brand Design Society Awards named KIND ‘Global Agency of the Year’. The 2023/24 awards ceremony was held in London, where KIND received 33 awards in addition to the main trophy of the evening.
Cannes 2023: KIND launches new brands for marine pioneer, Tyde, and for BMW’s luxury flagship for marine sustainability, The Icon.

Norwegian branding agency KIND has developed the brands for the German boat maker Tyde, and BMW’s new flagship in progressive marine luxury, The Icon. The culmination of over six months of collaboration between KIND, Tyde and BMW, the spectacular launch of both brands took place at the 76th Cannes Film Festival.
KIND named ‘Global Agency of the Year’ at The World Brand Design Society Awards, for the third year running.

For the third year running, the World Brand Design Society Awards has named KIND as ‘Global Agency of the Year’. The 2022/23 awards ceremony was held in London, where KIND received a total of 28 awards, in addition to the main trophy of the evening.
Bareksten and Kind recognised for the best spirits of 2022 at London Spirits Competition

Bareksten and KIND have come home from the 2022 London Spirits Competition with a total of four prestigious awards in recognition of the all-conquering merits of Bareksten Navy Strength Gin.
Rebranding a World leading marine insurer

KIND has rebranded and repositioned one of the world’s leading marine insurers to better capture their personality, while reflecting what they do and what makes them different. The work for SKULD builds on the marine insurer’s rich heritage, while also looking to the future. A future in which SKULD, together with its clients and partners, is focused on a single strategic goal; zero harm to people, property, and the planet.
KIND is once again named ‘Global Agency of the Year’ at the World Brand Design Society Awards.

For the second year running, the World Brand Design Society Awards has named KIND as its ‘Global Agency of the Year’. The 2021/22 awards ceremony was held in London, where KIND received a total of 17 awards, in addition to the main trophy of the evening.
KIND has been ranked no. 1 Branding Agency, and awarded Creativepools 2021 Agency of the Year.

KIND has been ranked no. 1 Branding Agency, and awarded Creativepools 2021 Agency of the Year.
KIND is Principal Sponsor for the world’s fastest para-athlete.

Now almost blind, with just 2% sight, Salum Kashafali is the world’s fastest para-athlete. A world champion and world record holder at the Paralympics, he is also Norway’s fastest able-bodied man. And today, he is training harder than ever, thanks to a principal sponsorship deal with KIND.

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