Branding Norway’s hottest coffee roastery

Kind will continue its work on the brand management and positioning of Jacu.

The Jacu bird, which lives in South America, is known for something quite extraordinary. It flies from coffee plantation to coffee plantation, picking and eating the tastiest coffee cherries. The fruit makes its way through the bird’s digestive system, and the seeds of the fruit - coffee beans - come out perfectly processed. These coffee beans are among the most exclusive in the world. This story inspired us, and the bird lent its name to the new micro-roastery in Ålesund, Norway.



Jacu Coffee Roastery was established in 2011. Like the jacu bird, they pick and roast only the best beans. They look for great plantations, optimal processing, and the roasting profiles that will make the most out of each bean. They work with passion, patience, and without compromise.



Our CEO and Creative Director Tom Emil Olsen has previously developed the visual identity for Jacu, and we will now continue to work on the management and positioning of the brand.



Anne Birte Hanken, CEO and founder of Jacu, said: ‘We have worked with Tom since we started up in 2011. We were very satisfied with our cooperation on the branding of our product. The product gets attention from all over the globe. We are really looking forward to continuing our collaboration with him and his skilled team at Kind.’

Kind are currently working on Jacu's new website and coffee packs, with forthcoming projects set to be tea production and its conceptual branding.