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Kind wins gold at Visuelt

Kind won the gold medal at the Visuelt Festival in Oslo for its work for Badaboom. The Visuelt competition is the biggest visual communication competition in the Nordic countries. It is organised by Grafill (the Norwegian organisation for visual communication).

'Such a perfect match between packaging and content is a rare sight to behold. It is an incredibly simple solution that communicates the content in a clear, intuitive and direct way. The product's strengths are immediately communicated through the packaging, which also feels very innovative in its category.'

The jury's comments on Kind's winning contribution for Badaboom Visulet Festival

Every autumn, Norway's creative industry comes together with local entrepreneurs as well as international participants for the Visuelt Festival. The event offers an interesting and high-quality programme over two days with varied and exciting content. The festival is held in the Vulkan district in Oslo. Designers, illustrators and animators compete every year in the biggest visual communication competition in the Nordic countries. A total of 700 works compete to be seen as the best of the best, and the level of the work that is submitted is extremely high. The winners are decided by a jury consisting of 25 Norwegian and international experts.

The festival jury said of Kind's submission for its work with children's clothing company Badaboom: 'Such a perfect match between packaging and content is a rare sight to behold. It is an incredibly simple solution that communicates the content in a clear, intuitive and direct way. The product's strengths are immediately communicated through the packaging, which also feels very innovative in its category. Badaboom's minimal consumption of resources makes it very environmentally friendly. The underwear is packaged in the same super-soft fabric it is made of – the environmentally friendly material bamboo viscose. The product is 95% sustainable, and it is with great pleasure that we award the gold medal to this innovative packaging and product.'

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