Branding Norway’s largest independent business mobile company

KIND have developed a new name and brand for the ambitious business mobile company. Unifon has rapidly established itself as the largest independent telephony provider in the Norwegian corporate market.

Unifon may be a new player, but it is one with extensive experience. Several of the management team were previously involved in the success of corporate providers, such as Ventelo and Phonero. Now with their new brand, and the recent acquisition of Phonect, the Unifon team has already secured more than 10,000 business customers and 33,000 mobile subscriptions for the new service provider

Indeed, with the goal of uniting people and businesses through smart solutions and close relationships, Unifon is already positioned as the largest independent provider in the Norwegian corporate market. By providing their customers with simpler and less expensive mobile solutions, the management team at Unifon expects sales to rise to 250 million NOK in 2020.

Building on a good connection

Commenting on the early success of the business, Unifon CEO, Thore Berthelsen, said: “Our goal is to be the preferred option in the corporate market. By combining good customer service and efficient solutions at a reasonable price, we are already the strongest and biggest challenger to the established offerings from Telenor and Telia.

Unifon Marketing Director, Jardar Føreland Pedersen, said: “Of course, we recognised that a strong, powerful brand would be an essential part of delivering that goal. And that’s why we chose to work with KIND. They have an excellent reputation – and they have created a brand that appeals brilliantly to the corporate market. We really couldn’t be happier with the agency relationship and hope to collaborate with the team at KIND for many years to come.”

Tom Emil Olsen, CEO, Creative Director & Founder of KIND added: “We were very happy to land this account. The people behind Unifon are extremely ambitious and quality conscious and that reflects our own values here at KIND. In addition, they are a pleasure to work with and we’ve all enjoyed the journey so far. Long may it continue.”