Branding a world leader in aerial film

Kind has developed the brand strategy and visual identity for a unique player in the international aerial film industry. 'Creating magic from above' is the slogan for Magic Air, whose portfolio includes famous brands such as the BBC, MTV, Discovery Channel, Nike and Alfa Romeo.

Magic Air is a production company with great passion and an impressive track record in aerial productions. The company has worked on aerial film services all over the world since 1995. Its production company, Magic Farm, edits fantastic raw material into finished productions.

Experience
Magic Air films use all kinds of cutting-edge gyro-rigs under the guidance of Aerial Manager and founder Leif Holand, who has extensive experience of film production and helicopter coordination. Aerial film production is subject to stringent licence requirements and strict rules and regulations, and Magic Air is the only full-time aerial crew working in Norway. Their dedicated and experienced team all share the same passion for flying and film production.

'Brilliant'
Leif said: ''When we decided to re-brand our companies, Magic Air and Magic Farm, the choice of branding agency was very easy. I have followed Kind and their founder Tom Emil Olsen's career for several years and Tom never ceases to impress me. Kind’s team, with Tom and Knut Longva at the helm, have solved our brand vision in a magnificent manner.

'Our goal for the future is to continue to work closely with the creative team at Kind to ensure that our brand is modern and does a good job of presenting the Magic companies. Thank you for a brilliant job.'

Impressive
Over the years, Magic Air has racked up an impressive list of achievements. The company's merits include aerial productions for 'Wonders of the Universe' for the BBC, a series broadcast to more than 600,000,000 viewers. Magic Air is also behind aerial productions for many popular TV programmes for the three big Norwegian television channels: the Norwegian Broadcasting Corporation (NRK), TVNorge and TV2. It is also responsible for productions for famous brand names such as MTV, Discovery Channel, Nike, Alfa Romeo etc.