Tour des Fjords chooses Kind
Every year, the best cyclists in the world come together in beautiful surroundings to compete in one of Scandinavia’s biggest sports events: Tour des Fjords. The cycling race and the organisations behind it have now signed an agreement with Kind for visual identity and brand management.
‘Tour des Fjords has become a big, important cycling race on the international calendar. Now, we want to further develop our visual identity and branding vis-à-vis the audience and sponsors. Kind is a company of creative, highly skilled people who will take Tour des Fjords’ branding to a whole new level and thereby strengthen the Tour des Fjords brand’
Roy Hegreberg CEO of Tour des Fjords
Every year, the world’s best international teams and cycling stars come to Norway to take part in one of Scandinavia’s biggest sports events: Tour des Fjords. The event is widely covered on TV and is broadcast to millions of viewers in more than 70 countries around the world. One of the goals of Tour des Fjords is to increase the focus on cycling as a means of transport, form of exercise and source of great experiences. The race consists of five stages over five days and is organised every year.
‘We here at Kind look forward to promoting the world’s most beautiful cycling race to the rest of the world. Tour des Fjords is already a strong, international brand. In close cooperation with the management of the organisation, we will make sure that the values behind the Tour des Fjords brand gain an even stronger position in the future,’ says Beate Myren, project manager at Kind.
Roy Hegreberg, CEO of Tour des Fjords, said: ‘Tour des Fjords has become a big, important cycling race on the international calendar. Now, we want to further develop our visual identity and branding vis-à-vis the audience and sponsors. Kind is a company of creative, highly skilled people who will take Tour des Fjords’ branding to a whole new level and thereby strengthen the Tour des Fjords brand.’
