KIND establishes a new branding partnership with the American health & beauty distribution agency, Aspire.
Aspire Brands is an international distribution agency headquartered in Ohio in the USA. For the launch of a range of new global health & beauty brands, Aspire has chosen to partner with KIND on the strategic brand development, visual and emotional concepts, naming and implementation.
Aspire Brands is an agency style network of beauty industry professionals, who share a passion for good brands and good products. After several decades as an international distributor for health & beauty industry professionals, Aspire Brands has now embarked on a new initiative to create its own global series of health & beauty brands.
“We are extremely satisfied with our cooperation with KIND. Their concept of emotional branding has beyond exceeded our expectations and we are thrilled to be working with a partner demonstrating such professionalism and high standards.”
Martine D. Andersen Brand Communication Manager at Aspire Brands
Aspire is an experienced navigator of the retail world, and equipped with their knowledge and knowhow, they will partner with passionate brand owners across the health & beauty sector to grow the value of their brands worldwide. The Aspire team will provide the expertise to strengthen sales, build brand equity and expand distribution, and through this partnership with KIND, the Aspire portfolio will also gain access to the creative branding expertise required to deliver emotional cut-through in the market.
Martine D. Andersen, Brand Communication Manager at Aspire Brands, said: “We are extremely satisfied with our cooperation with KIND. Their concept of emotional branding has beyond exceeded our expectations and we are thrilled to be working with a partner demonstrating such professionalism and high standards.”
“Status symbols in today’s beauty industry are changing. While the industry has traditionally presented a culture embedded in vanity and luxury, today’s brands are moving towards characteristics such as sustainability, health and ethics.”
Jan Willy Skjølberg Strategic Brand Consultant at KIND
Jan Willy Skjølberg, Strategic Brand Consultant at KIND, added: “Status symbols in today’s beauty industry are changing. While the industry has traditionally presented a culture embedded in vanity and luxury, today’s brands are moving towards characteristics such as sustainability, health and ethics. We also see this shift in several of our international customers, regardless of industry or sector, and its one that we welcome and support. With our Nordic roots and approach to branding in general, this suits us very well – and we are delighted to be helping Aspire develop brands with these values at their heart.”
